Online Advertising Campaign Management

CPC (Cost Per Click) and PPC (Pay Per Click) are a form of online advertising where clients bid for the best placement of their adverts within a given page or group of adverts. The adverts are keyword targeted, that is they are only shown on relevant website pages or within relevant search engine results depending on the keywords and phrases chosen. It is important to target the correct keywords within a campaign or it can quickly become a drain on your marketing budget. Many people waste money targeting phrases that are too generic or do not convert well. Proper research regarding what people are actually searching for and also thought about whether those people represent good leads to you as a marketer are required for success. Generic Logistics has great experience within this field and a proven track record with a number of successful clients.

CPC & PPC Related Services

• Research relevant keywords and phrases that are being searched for on the various search engines to assist in SEO and other marketing efforts. This will provide you with a list of the most common related search entries based on your website content and any specific targeted words you wish to provide. A report will be provided containing a list of the top words and phrases, the latest monthly search statistics and the number of competing sites. (these statistics are not definitive, however they are representative of internet trends)
• CPC & PPC advertising. Setup Pay Per Click advertising campaign on the internet (recommend google adwords initially), including relevant target keyword/keyphrase research. Customer to set initial monthly/weekly advertising budget, weekly reports will be provided. Ongoing management of advertising campaigns available at reasonable rates. Also available for Yahoo, MSN and Miva.
• Banner creation for online advertising and link placement. Designed to reflect your company branding.

If your interested in Generic Logistics managing your online advertising campaign please contact us using this form.