Search Engine Optimisation

SEO (Search Engine Optimisation) or website optimisation is the process of optimising and promoting a website over the Internet for top rankings within search engine results for target keywords and phrases. A number of factors are important when optimising a website, including the content and structure of the websites copy and page layout, the HTML, meta-tags and other relevant mark-up. The submission process as well as off page factors, such as the quality, content of and number of links you have pointing to your website are important factors too.

SEO Related Services

• Research relevant keywords and phrases that are being searched for on the various search engines to assist in SEO and other marketing efforts. This will provide you with a list of the most common related search entries based on your website content and any specific targeted words you wish to provide. A report will be provided containing a list of the top words and phrases, the latest monthly search statistics and the number of competing sites. (these statistics are not definitive, however they are representative of internet trends)
• Perform on page SEO to help target specific search terms within internet search engines. This will include optimising all meta tags, alt tags and internal linking structure in addition to ensuring the underlying code and copy is optimally formatted for search engine spiders.
• Submit site to the major directories and search engines. Entries will be submitted with varying text descriptions to highlight targeted words and phrases for ranking. Includes a submission to DMOZ (feeds thousands of other directories and search engines).
• Undertake link building to gain relevant permanent one way incoming links from other internet sites and directories to further help in search engine rankings. Sites will be sought out for quality and high page rank to bolster your websites online credentials.
• Seek out relevant industry or related sites and request links from them, some may require a reciprocal link so this will include the implementation of an onsite links page to host outgoing links to other sites.
• Provide related and relevant industry articles to be posted around the internet to gain targeted content links to help in search engine rankings. Will include submitting the articles to key sites for distribution.
• Implement Google Analytics Statistics package within the site to provide advanced reporting functionality. This package provides more detail on how web users are finding and using your site and can be integrated with google adwords to monitor PPC performance including tracking any goals or conversions you wish to set.

If your interested in Generic Logistics helping you with your SEO campaign please contact us using this form.